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Avoid These Costly Mistakes Home Sellers Make!

  • Mistake #1: Seeing your property through the eyes of the buyer; forgetting what you would want to see if you were buying the home. Although people are of all backgrounds and personalities, there are some common traits among all home shoppers. One of these traits is the desire to see something they are about to spend a great amount of money on being in perfect condition. This means a thorough cleaning and removing everything not vitally necessary to live with from the home. Buyers will be picky, so you too must be picky in cleaning - don’t miss a spot.
  • Mistake #2: Poor Marketing. When selling your home, odds are the perfect buyer for your home isn’t going to just casually stroll through the front door by chance. More likely is that you will have to bring the home to the perfect buyer. A highly effective marketing strategy must be in place to ensure your house receiving maximum exposure in the market place. Be sure to work with a Realtor who provides 24/7 hour-a-day marketing via the Internet.
  • Mistake #3: Taking for granted the exterior of your house (curb appeal). When preparing to sell your home, take the time to consider that first impressions count. It’s very easy for someone about to spend thousands of dollars to make a snap decision not to go in when the outside appearance of the property is shabby. Ask your REALTOR for advice in making your home the most attractive for people merely driving by as well as those who come for showings or open houses. Curb Appeal also yields the “face” photo on the Internet; it is very important.
  • Mistake #4: Ignoring health and safety issues. Be straightforward and tell your Realtor about any problems with the property. Bear in mind that these problems will likely be discovered down the line, and it’s best to take care of them before they become disputes or lawsuits. Note any potential safety hazards and pay attention to environmental concerns.
  • Mistake #5: Believing you must be present for every showing of the home. Many sellers feel they must be an active part of every showing, not realizing that this can actually work against them. It’s best to let your Realtor handle bringing potential buyers through the house on their own. Buyers generally feel more comfortable to speak freely about the house when they are working only with their Realtor, whom they know and trust. If you think certain features will be overlooked, have your Realtor put signs and tent cards on those items so they will be obvious during the showing.
  • Mistake #6: Not pricing your home correctly. This is an important step in the proper marketing of your property and an aspect that your highly skilled Realtor should take charge of. Listing the home at too expensive a price can lead to reduced showings. Even when you reduce the price to jumpstart showings, the market may make a more aggressive offer on a reduced price than one that was “bullseye” to begin with. On the other, unless selling quickly is the most important thing, pricing too low could lose you thousands of dollars. Listen. Listen. Listen to your Realtor when they show you their CMA showing market value/ suggested list price for your home!
  • Mistake #7: Not planning your move early in the process of selling your home. Keep in mind that moving can be overwhelming when not planned properly. Consider renting a storage facility for items not important for everyday living because that will also reduce clutter when showing your home. Take accurate inventories of what you have to move and label things clearly so you don’t waste time in your new home going through box after box. Keep a file with all receipts for expenses occurred during the move, as many of these will be tax deductible. Be sure you have all these steps in place far in advance of the actual move date so you aren’t running around at the last minute while trying to complete the sale of your home.
  • Mistake #8: Not working with an experienced, professional Realtor. Want to sell your house quickly and for top dollar? Choose your agent wisely. Look at the agents marketing materials. Ask them how many homes they sell in a year. Have them put their Action Marketing Plan in writing. Ask them for testimonials from previously satisfied sellers. Make sure the agent is going do 24/7 Internet marketing as well as provide other methods of effective marketing, to the public. Also, ask them how they intend to inform other agents (and not only their company) about their great new listing and encourage them to sell it.
  • Mistake #9 Once you have selected a great Realtor, not listening to them and following their advice. Everyone you know will have an opinion on what should be done to sell you home. If you take all of these bits of advice, well meant but often contradictory and without the advisors knowing all the facts, to heart it is like getting dozens of sets of directions to the same destination. You will be lost. Your Realtor is the only one who knows the route to get you there the quickest and easiest- they have been there many times before. Your Realtor gives you counsel, which beats random advice any day.